As a leader in branding, conceptual storytelling and digital marketing across numerous formats as well as experience in CX, I deliver human centric, strategic experiences for startups and enterprises. Leading creative teams, I ensure a pithy narrative that answers a user need while bringing a positive experience (inspiration, aspiration, education) while being the guardian of business critical OKRs. From marketing to product/service innovation, I define purposeful business goals married with user need measured by performance metrics for iteration.